Wednesday, November 14, 2007

More English in Advertisements

Sometimes advertisers like to break up words into short psuedo-sentences to be more "impactful." haha. So instead of an em dash or colon, Sony makes "On a Sony" a separate sentence in this ad.

And Times Supermarket got lunch. Also, I think we read this in an article that was passed out in class: "You've got mail" is actually incorrect. It should be "You have mail."

1 comment:

Pat said...

Yes, we can say "We got lunch from Times," but the supermarket cannot say "We got lunch!" to advertise what it sells.

And yes, the Sony text is totally impactful; I hope the clear-language specialists are reading this ;-)