Grammar Impact - "Politicians, Watch Your Grammar"

I thought this article about how small changes in grammar evoke (slightly) different reactions was interesting. Maybe even important. I mean, it kind of gives more weight to the editor's duty, doesn't it? Editor's have the power to change the way that people read things and interpret information -- that's a sizable burden resting on the decision as to whether to use the imperfect or perfect aspect!

The author defines these aspects as such:

" '[W]as having' and 'was taking' are known as the imperfect aspect, meaning an event may be continuing. But 'had' and 'took' are known as the perfect aspect, meaning the event is bounded in time.