A business letter worth admiring

There are a few things in this letter I would correct: deeply-valued shouldn't have a hyphen; the men's names should have probably appeared in the same order throughout; and the family may be close, but there does need to be a space in "TheOrton." All in all, though, I thought the letter was wonderful. The message was warm and sincere, despite the sentimental content, and the picture of the company that emerged was solid.

I was especially happy to see that

• the right case (objective) was used in "No matter whom you're shopping for this holiday season";
• parallelism was preserved in "you'll find truly unusual gifts that evoke happy days, promote warm feelings, and bring a beaming smile to the face";
• a hyphen was used in the adjectival compound "a family-owned business";
• no comma separated adjectives in "special young person";
• no comma appeared before the restrictive clause "when young ones raced downstairs"; and
  
• that was used to denote the restrictive in "a family and a tradition that have endured."

The diction of the letter is also deserving of mention, I think: cherished; authentic; precepts of ardent, honest customer service; gratitude for…kindness, privileges, and opportunities. And note that three sentences toward the end begin with we:

• We will celebrate being part of a family and a tradition that have endured through hard work, frugality, imagination, and ingenuity. [The last four nouns are nothing special by themselves, but together they are fresh and strong.]
• We will celebrate the vast and growing audience of customers who today are part of that tradition, expanding it through their own deeply-valued stories and memories.
• We are delighted to welcome you to this tradition and to our family.
  

When the reader finally gets to "Enjoy!" the exclamation point does seem fitting.